In the modern digital era short-form content has evolved from being optional to becoming an essential strategy for online success.With attention spans shrinking and competition growing, businesses must deliver their message in the most effective way possible. At DMC Pakistan, we help brands harness the power of under-90-second marketing videos to capture attention, build trust, and drive results.
Why Under-90-Second Videos Are a Game-Changer
The year 2026 marks a new era of digital consumption. Today’s audiences gravitate toward quick, digestible content that delivers value instantly and efficiently. Short-form videos have proven to:
- Increase viewer retention by up to 80% compared to longer formats.
- Drive higher engagement rates on social media platforms like TikTok, Instagram Reels, and YouTube Shorts.
- Encourage faster decision-making by delivering value upfront.
Simply put, shorter videos respect your audience’s time and deliver maximum impact in minimum seconds.
7 Tips for Creating High-Impact Under-90-Second Marketing Videos
1. Start Strong in the First 3 Seconds
Viewers decide almost instantly whether to keep watching. Hook them with an intriguing question, bold statement, or eye-catching visual.
2. Focus on One Clear Message
With limited time, don’t overwhelm your audience. Stick to one key idea—whether it’s a product launch, quick tutorial, or brand story.
3. Use Storytelling Techniques
Even in under 90 seconds, storytelling works wonders. Craft a mini-narrative with a beginning (the problem), middle (your solution), and end (call-to-action).
4. Optimize for Mobile Viewing
Over 75% of short videos are watched on mobile. Use vertical formats, large readable text, and high-contrast visuals for better accessibility.
5. Leverage Trends Wisely
Jump on trending sounds, hashtags, or challenges—but align them with your brand’s voice. Authenticity is key to winning trust.
6. Add Captions and Subtitles
Most videos are watched on mute. Adding captions not only boosts accessibility but also ensures your message is understood without sound.
7. End with a Strong Call-to-Action (CTA)
Always guide your audience whether it’s “Visit our website,” “Subscribe now,” or “Check out DMC Pakistan’s digital solutions.”
The Role of DMC Pakistan in Video Marketing Success
At DMC Pakistan, we specialize in creating high-converting, under-90-second marketing videos that don’t just attract views but drive measurable results. we also provide Social Media Marketing services to ensure your short videos reach the right audience and maximize ROI. From scriptwriting and editing to platform optimization, our strategies ensure your brand stays ahead in 2026’s competitive digital market.
FAQs
Q1: Why should I limit my videos to under 90 seconds?
A: Shorter videos maintain viewer attention, perform better on social media, and are more likely to be shared, boosting engagement.
Q2: What platforms are best for short marketing videos in 2026?
A: TikTok, Instagram Reels, YouTube Shorts, and even LinkedIn are thriving platforms for under-90-second video content.
Q3: Do I need professional equipment to create engaging short videos?
A: Not always. While professional production helps, today’s smartphones and editing tools can produce high-quality, engaging videos with the right strategy.
Q4: How can I measure the success of my short videos?
A: Track key metrics like views, watch time, shares, click-through rates, and conversions to evaluate performance.
Q5: Can DMC Pakistan help with both strategy and production?
A: Absolutely! At DMC Pakistan, we provide end-to-end video marketing solutions, from planning and scripting to editing and campaign optimization.
